Part I in the "Things that Annoy Me" Series

This is the first installment in a new series that will serve as my soapbox for various neurotic tendencies I might have.
I'm going to begin by railing on a piece of our society that I particularly loathe:
The Mobile Billboard.



Have you seen this phenomenon? It's disgusting! I can handle an advertisement on the side of a truck that is actually transporting goods. But these mobile billboards are such a senseless waste of fuel!
There are people out there spending more than they want to on cars because they feel a hybrid is better for the environment. Others ride bikes to work, or take public transportation. Some people become recycling and composting gurus or participate in annual buy nothing day.
So how could the advertising executives who came up with the mobile billboard be proud of the contribution they're making to society? I'm not against the advertising industry per se (and I'll admit that there might be a few flaws in my argument) but when fuel costs are spiking and we have so much damning evidence about the negative impact of carbon emissions on the environment - how can a team of people pitch this kind of idea and then go home at night satisfied with their place in the world?

Am I being too harsh? Maybe I should mull this over a bit more.

*Off to turn on the AC because of this freak heat wave, but I'll have to leave the windows open for the breeze.

;)