I've discovered a lot of great new artists recently. But the dirty little secret is that the majority of them only became known to me through commercials. I know. Makes me feel like a sucker of the capitalist machine.
Anyway, the silver lining is that after getting those commercials stuck in my head, I ended up researching the artists and even bought some of their work. The first example of this was Ingrid Michaelson towards the end of last year - only in her case, I first heard the song on Cast-On. Followed shortly thereafter by the Old Navy commercial of course.
Then last month Erich and I heard the new Mac Air commercial...and we were instantly hooked. Both by the product and the song. And thus we have our new favorite artist.
Meet Yael Naim.....
And finally we have an artist brought to our attention by a couple of Rhapsody ads.
This is Sara Bareilles